In this paper we introduce Q methodology as an alternative to survey-based research methods. Whereas the typical outcome of a survey-based study is a descriptive statistical analysis of pre-specified independent categories deemed relevant by the researcher(s), the outcome of a Q study is a more...
Gomez&Shartrand_AEA_2011.pdf
PDF of the Evaluation 2009 Program, sans covers due to size, as it went to print. #2009Conference #Communications #program #Evaluation2009 #Communications #Conference
aea09.program.final.pdf